Last updated 2026-08-01
This cookie policy explains how Belly Balance Sverige AB (“Belly Balance”), company no. 556973-8650, uses cookies and similar technologies on www.bellybalance.se. It applies to visitors in the EU/EEA and Switzerland.
Personal data linked to cookies is handled under our privacy policy.
1. What are cookies?
Cookies are small files stored in your browser when you visit a website. We also use related technologies (for example local storage and pixel tags). In this policy we call them cookies.
Some cookies are needed for the site to work. Others are used for statistics and marketing only after you have given consent.
2. Cookie categories
2.1 Necessary cookies
Required for core functions such as security, language, cart, checkout and storing your cookie choice. These are set without consent.
2.2 Statistics cookies
Help us understand how the site is used, for example which pages are visited. Set only if you choose Accept all in the cookie dialog.
2.3 Marketing cookies
Used to measure campaigns and app downloads. Set only if you choose Accept all.
3. What we use cookies for
Exact cookie names and lifetimes may change when providers update their services. What matters is the purpose and the type of cookie.
3.1 Necessary
- Your cookie choice – so the dialog is not shown again unnecessarily.
- Site and account – session, security and login.
- Language – remembers whether you use Swedish or English.
- Cart and checkout – so purchases can be completed.
- Payments – technical cookies from payment providers at checkout (for example Klarna, Stripe and Swish when used).
3.2 Statistics (requires consent)
- Google Analytics / Google Tag Manager – traffic and usage statistics so we can improve the site.
3.3 Marketing (requires consent)
- Google Ads – ads and conversion measurement, for example app downloads.
- Meta (Facebook/Instagram) – campaign measurement if the Meta pixel is active after consent.
3.4 Support chat
If chat is active (for example Crisp), the provider may set its own cookies. Non-essential chat cookies are enabled only after consent where required.
4. How to give or change consent
On your first visit a cookie dialog lets you choose Accept all or Necessary only.
Your choice is stored locally in the browser. To change it, clear site data/cookies for bellybalance.se in your browser settings and reload the page – the dialog will appear again.
You can also block or delete cookies in your browser settings. Blocking necessary cookies may break parts of the site (for example cart and checkout).
5. Your rights
Where cookies involve personal data processing, you have GDPR rights including access, rectification, erasure and objection. See our privacy policy for details.
6. Contact
Belly Balance Sverige AB
BOX 6049
102 31 Stockholm
Sweden