Privacy policy

Privacy policy

Last updated: December 4th, 2023

1. General


This privacy policy contains information on how Belly Balance Sweden AB (“Belly Balance”), 556973-8650, processes personal data.


Belly Balance is the data controller for the processing of your personal data collected when you use the Service or make purchases of the Service.


Concerning personal data related to in-app payments, Apple and Google Play are the data controllers, and their terms and conditions apply to the processing of your personal data. It is essential to read their terms. If you have questions about their processing of your personal data, please contact them.


Belly Balance will only collect and process personal data following the General Data Protection Regulation (EU 2016/679) and this privacy policy.


The latest version of this privacy policy is available on the Belly Balance website.

2. Collection of Personal Data


To provide our service, i.e., subscription registrations, account creation, app and website visits or subscription to newsletters, Belly Balance processes the personal data you provide, have provided to us, or collected through cookies on the Service. Personal data may also be used as a basis for market analysis, business development, and statistics.


The personal data processed by Belly Balance includes:

  •  Name
  • Email address
  • Phone number 
  • IP address


During your use of the Service, Belly Balance collects additional personal data:

(a) When the user updates their information in the Service.

(b) When using the Service: cookies related to traffic data, location data, weblogs, and other communication data, as well as
the IP address, device type, operating system, and browser type used by the visitor.


Belly Balance never requests sensitive personal data such as health data. If you choose to voluntarily provide sensitive personal data to Belly Balance, you must simultaneously consent to Belly Balance processing your sensitive personal data. You have the option to provide such consent when providing your personal data.

3.0 How Belly Balance Processes Personal Data

Belly Balance processes personal data for the following purposes and based on the following legal grounds.

Purpose with the treatment
Legal basis for treatment
Categories of Personal Data
Storage Period

To provide the service to you, i.e., so that you can open a user account and become a member.

In order to fulfill Belly Balance’s contractual commitments.

  • name
  • email
  • address
  • phone
  • number
  • IP address
  • user data

Six months after a user has stopped using the service, or as long as required by law.

To send newsletters and other
information about Belly Balance and the Service.

Other legitimate interests.

email address

As long as Belly Balance sends newsletters and information, unless the recipient objects to this.

To ensure that content is presented effectively for users of the Service.

Other legitimate interests.

Cookies, refer to paragraph 2.3 (b).

As long as the user session is active.

To improve the Service and for the business development of Belly Balance.

Other legitimate interests.

Cookies, refer to paragraph 2.3 (b).

Up to 6 months from the collection.

4. Disclosure of Personal Data


Belly Balance may transfer or share personal data with other parties processing data on behalf of Belly Balance, enabling Belly Balance to provide the Service. Belly Balance uses the following subcontractors or categories of subcontractors.

Subcontractor (name of service)
Country/region where the service is performed
Mechanism for transfer to a third country
Type of service

Microsoft Corp. (Microsoft Azure)


EU-U.S. Privacy Shield Framework

Hosting the Service

Google Inc. (Google Analytics)


EU-U.S. Privacy Shield

Processing of measurement data on the Service




Processing of personal data related to the service.


Belly Balance only collaborates with companies that process personal data within the EU/EEA or with companies that maintain the same level of protection as within the EU/EEA, for example, by adhering to the so-called Privacy Shield agreement between the EU and the USA.


Belly Balance may disclose necessary personal data to authorities such as the police, tax authorities, or other authorities if Belly Balance is required to do so by law. An example of legal disclosure is for the purpose of combating money laundering and terrorism financing.

5. Rights of Data Subjects


Right to Extract from the Register: You have the right, once per calendar year free of charge, to obtain an extract from the register containing your personal data that we store and process. Your request must be submitted in writing to us and include your signature.


Right to Rectification: You have the right to correct inaccurate or incomplete information about yourself. You can correct inaccurate or incomplete information in the Service yourself. You can also contact us if you need assistance with this.


Data Portability: Regarding personal data that you have provided to us, you have the right to request transfer to another provider. Contact us if you need assistance with this.


Deactivation and Deletion of User Account (Right to be Forgotten): You have the right to object to our processing of your personal data. The consequence of this may be that you can no longer use the Service. If you want to delete your user account, please contact us using the contact information below.


Marketing Communication: You can unsubscribe from receiving marketing communication from Belly Balance at any time by clicking “unsubscribe” in the email communication sent by Belly Balance. Registered users are always welcome to contact Belly Balance for assistance in declining communication from Belly Balance.

6. Security


Security is important to Belly Balance, which takes adequate technical and organizational security measures to ensure that personal data cannot be misused, lost, or accessed by unauthorized parties in connection with Belly Balance processing personal data according to this privacy policy.

7. Changes to this Privacy Policy

Belly Balance reserves the right to make changes to this privacy policy.

All changes to this privacy policy will be published on our website. Please visit our website regularly to stay informed about any changes.



For further information about Belly Balance’s personal data processing or if you have questions, you are welcome to contact Belly Balance at:


Belly Balance Sverige AB

Falugatan 8

113 32 Stockholm